2. Economic Integrity
At Gandum Village, economic sustainability is essential to ensure the project's longevity and positive impact on the social and environmental dimensions. Economic integrity goes beyond profitability: it means operating ethically, supporting the local economy and ensuring that the benefits of Gandum spread throughout the community. This pillar focuses on practices that balance financial viability with responsibility and regeneration.
Vision and Objective
Vision: To make Gandum an example of sustainable economic success, creating value for guests, the local community and the environment.
Objective: To guarantee financial viability while promoting positive impact through fair, transparent and innovative practices.
Economic Integrity Strategies
1. Revenue Diversification
Accommodation and Experiences:
Offering personalized stays combined with unique experiences that connect guests to nature and sustainability, such as workshops, tours and regenerative activities.
Provenance Restaurant:
Positioning Provenance as a sustainable gastronomic destination, attracting not only guests, but also passers-by and the local community.
Events and Team Buildings:
To promote Gandum as an ideal venue for corporate events, weddings and team retreats, integrating sustainability into the experience.
2. Local Partnerships
Regional suppliers:
Work with local producers and artisans to ensure that most of the products used in Gandum and Provenance come from the region.
Community Initiatives:
Create synergies with local businesses, such as wineries, farms and tour guides, to offer combined packages.
3. Ethical and Transparent Practices
Fair wages:
Ensuring decent and fair working conditions for all employees.
Fair Price for Suppliers:
Establish contracts that ensure fair prices, encouraging regenerative practices throughout the supply chain.
Financial transparency:
Share financial and sustainability reports with stakeholders to ensure trust and accountability.
4. Promotion of Direct Bookings
Reducing dependency on OTAs:
Encourage bookings through the Gandum website by offering exclusive benefits such as discounts on activities and free upgrades.
Upselling and Cross-Selling:
Offer extras such as experience packages, meals and upgrades during the booking process.
5. Certifications and differentiation
Sustainability certifications:
Obtain seals such as Green Key and B Corp to reinforce credibility and attract a more aware public.
Market differentiation:
To highlight Gandum as a model of economic regeneration, aligned with values of sustainability and conscious hospitality.
Monitoring and targets
1. Annual Revenue
Target: Turnover of 1.5 million euros per year (accommodation, restaurant and events).
Monitoring: Monthly sales and occupancy reports.
2. Percentage of Direct Bookings
Target: Achieve 50% direct bookings by 2025.
Monitoring: Monthly analysis of sources of reserves.
3. Local impact on the economy
Target: Ensure that 70% of suppliers are regional.
Monitoring: Annual audit of the supply chain.
4. Revenue Diversification
Target: Ensure that at least 20% of annual revenue comes from experiences, events and additional services.
Monitoring: Quarterly reports by revenue category.
Connection with the SDGs
SDG 8 (Decent Work and Economic Growth): Creating local jobs, fair working conditions and economic opportunities.
SDG 12 (Sustainable Consumption and Production): Support for local suppliers and regenerative practices in the value chain.
SDG 17 (Partnerships for the Implementation of the Goals): Regional and global collaborations to maximize positive economic impact.
Examples of concrete actions
1. Combined Package Promotion:
Stays with local experiences, such as visits to wineries, horseback riding or workshops at Gandum.
2. Seasonal events:
Themed dinners, open-air concerts and gastronomic fairs attract visitors and boost the local economy.
3. Training and Development for Employees:
Investment in training to improve the quality of service and offer opportunities for growth within the team.
4. Local and Global Marketing:
Campaigns that highlight Gandum as a unique destination, combining sustainability, regeneration and quality hospitality.
Expected Impact
Economic integrity ensures that Gandum Village is not only sustainable, but also resilient and innovative, creating a business model that benefits all stakeholders - guests, employees, the local community and the environment. This balance positions Gandum as a global benchmark in regenerative hospitality.
2.1 Revenue Diversification
At Gandum Village, revenue diversification is an essential strategy to ensure economic viability and maximize positive impact. Gandum's offer goes beyond accommodation to include experiences, gastronomy, events and complementary services that provide additional value to guests and the community, while strengthening financial sustainability.
Objective
Create multiple sources of income to reduce dependence on a single activity, ensuring economic resilience and alignment with the values of regeneration and sustainability.
Main Sources of Revenue
1. Personalized accommodation
Description: The main source of revenue, offering stays that combine comfort, sustainable design and unique experiences.
Included Extras: Farm-to-table breakfast packages, bicycles to explore the area and workshops.
Differentiation: Rooms that highlight the philosophy of sustainability through design and amenities.
2. Provenance Restaurant
Description: A gastronomic destination that attracts guests, passers-by and the local community.
Differentiation: Menu based on local and seasonal ingredients, with an emphasis on sustainability and vegetarian/vegan options.
Additional: Gastronomic experiences such as tasting dinners, culinary events with the Chef and cooking workshops.
3. Regenerative experiences and activities
Description: Exclusive activities that connect guests to nature and local culture, such as agroforestry tours, sustainability workshops and farm-to-table cooking classes.
Duration: From a few hours to a full day's experience.
Complementary Revenue: Included as upselling during the booking process or offered directly on site.
4. Events and Retreats
Description: Perfect venues and infrastructures for corporate events, weddings, wellness retreats and workshops.
Examples: Team buildings with practical regeneration workshops. Weddings with Provenance catering and stunning natural settings.
Revenue Model: Fees for use of the space, catering and additional services such as accommodation for groups.
5. Coworking and Workation
Description: A coworking space that attracts freelancers, remote workers and teams looking for an inspiring environment for productivity.
Additional: Offers for workations that combine work and leisure. Services such as monitor rental, high quality desktop and catering packages.
6. Public and Seasonal Events
Description: Events open to the public, such as concerts, food fairs and cultural activities.
Revenue: Ticket sales and product sales during events. Partnerships with local suppliers to share revenue.
7. Store
Description: Shop with local, sustainable and exclusive products from Gandum, such as olive oil, honey, decorative items and publications on sustainability.
Additional revenue: Direct sales to guests and visitors.
Implementation Strategies
1. Upselling and Cross-Selling:
Offer combined packages, such as a stay with experiences or special dinners at Provenance.
Incorporate upselling options during the online booking process, such as personalized activities or room upgrades.
2. Audience segmentation:
Accommodation for conscious travelers, families and couples.
Provenance as a local and regional gastronomic destination.
Coworking and workations for remote workers and corporate teams.
Personalized events for companies and individuals.
3. Promotions and Partnerships:
Working with local and global platforms to promote events and experiences.
Partnerships with companies and schools for retreats, workshops and educational visits.
4. Focus on the Local Customer:
Encourage visits to Provenance and participation in seasonal events by the local community.
Monitoring and Indicators of Success
1. Total Revenues by Category:
Target: 60% accommodation, 20% Provenance, 10% experiences and 10% events and coworking by 2025.
Monitoring: Quarterly reports by category.
2. Occupancy Rate for Events and Experiences:
Target: To guarantee 80% average occupancy in experiences and 90% in events organized by Gandum.
Monitoring: Booking data and feedback from participants.
3. Revenue per guest:
Target: To increase the average spend per guest by 20% by 2025, through upselling and cross-selling.
Monitoring: Analysis of additional consumption per guest.
Expected Impact
Revenue diversification ensures the economic viability of Gandum Village, creates additional value for guests and supports the local community. This model reduces financial risks and positions Gandum as a complete and inspiring destination.
2.2 Local partnerships
Local partnerships are one of the fundamental pillars of Gandum Village's economic strategy, reflecting a commitment to supporting the regional economy, strengthening the community and promoting regenerative practices. These collaborations create a sustainable value chain and enrich the guest experience, while ensuring positive social and environmental impact.
Objective
Establish mutually beneficial relationships with local producers, artisans and organizations to ensure that Gandum Village actively contributes to the growth and regeneration of the Montemor-o-Novo region.
Types of partnership
1. Local and Sustainable Producers
Suppliers for Provenance:
Prioritize regional and seasonal products, such as olive oils, wines, vegetables and meats from regenerative practices.
Example: Partnering with small farmers to provide fresh, organic food.
Collaboration with local artisans:
Supply of ceramics, textiles and other craft products used in the decoration or available in the Gandum store.
2. Cultural and Educational Organizations
Time Space:
Promote combined packages that include a stay at Gandum and access to cultural events organized at Espaço do Tempo.
Local schools and universities:
Develop educational programs and internships for young people interested in sustainable hospitality and environmental regeneration.
3. Local tourism companies
Tour Guides and Tours:
Partnerships with local guides to offer cultural and natural tours, such as visits to Montemor-o-Novo Castle or literary routes inspired by José Saramago.
Outdoor activities:
Collaboration with horseback riding, hiking and cycling companies to create immersive experiences in nature.
4. Partnerships for Environmental Impact
Herdade Freixo do Meio:
Working together to promote agroforestry practices and regenerative workshops.
Environmental NGOs:
Develop reforestation and biodiversity protection projects in collaboration with specialized organizations.
5. Community events and retreats
Weddings and Corporate Events:
Create partnerships with local catering, flower and decoration companies to organize sustainable events.
Fairs and Markets:
Organize local markets in Gandum, highlighting the region's producers and artisans.
Benefits of Local Partnerships
1. positive economic impact:
Increase the revenue stream for the region by favoring local suppliers and promoting the circular economy.
2. Authenticity in the Guest Experience:
Incorporating local culture, cuisine and traditions into stays and activities, creating unique and memorable experiences.
3. Reducing the carbon footprint:
Minimize the transportation of goods and resources by purchasing regional products.
4. Community empowerment:
Involve the local community in the Gandum project, creating a network of mutual support and cooperation.
5. Promoting Sustainability and Regeneration:
Working with partners who share the same sustainability values, promoting regenerative practices throughout the value chain.
Implementation Strategies
1. identifying key partners:
Map local suppliers, artisans and organizations that share Gandum's values.
2. Building long-term relationships:
Establish fair and transparent contracts that encourage sustainable practices.
Organize regular meetings with partners to align expectations and explore new collaborations.
3. Joint promotion:
Highlight local partners in Gandum's communications (website, social networks, newsletters), promoting the region as a whole.
4. Creating synergies:
Work with multiple partners to develop combined packages, such as stays that include visits to local farms or joint gastronomic experiences.
Monitoring and targets
1. Percentage of local suppliers:
Target: Ensure that 70% of suppliers are from the region by 2025.
Monitoring: Annual supply chain audits.
2. Revenue Generated by Local Partnerships:
Target: To increase the contribution of local partners to Gandum's activities by 30% by 2026.
Monitoring: Quarterly financial reports.
3. Participation in local events:
Target: Organize or participate in at least 6 local events per year.
Monitoring: Registration of events and partnerships.
Connection with the SDGs
SDG 8 (Decent Work and Economic Growth): Support local businesses and create jobs in the region.
SDG 12 (Sustainable Consumption and Production): Promote responsible practices throughout the value chain.
SDG 11 (Sustainable Cities and Communities): Strengthen the positive impact on Montemor-o-Novo and its surroundings.
Expected Impact
Local partnerships turn Gandum Village into a catalyst for sustainable development in the region. As well as strengthening the local economy, these collaborations create richer, more authentic experiences for guests, positioning Gandum as an example of regenerative tourism.
2.3 Ethical and Transparent Practices
Adopting ethical and transparent practices is essential to ensure that Gandum Village operates according to its values of sustainability, regeneration and positive social impact. These practices ensure that all stakeholders - from employees and guests to suppliers and partners - are aligned with Gandum's mission, promoting trust, responsibility and innovation.
Objective
Creating a culture of ethics and transparency in all operations, ensuring fair working conditions, responsible supply chain management and clear communication with all stakeholders.
Ethical Practices in Focus
Fair Working Conditions
Decent pay: Ensure fair wages for all employees, above the local average.
Healthy Work Environment: Promoting an inclusive environment, with equal opportunities and respect for diversity.
Training and Development: Offer regular training programs in sustainable hospitality, regenerative management and innovation.
Ethics in the Supply Chain
Partnerships with Ethical Suppliers: Prioritize suppliers that practice sustainability and respect decent working conditions.
Fair Prices: Establish transparent contracts that ensure fair remuneration for local producers and artisans.
Traceability: Ensuring the traceability of the products used at Gandum, from origin to final consumption.
Ethics in Guest Relations
Clear communication: Ensure that all information, from prices to cancellation policies, is presented in a simple and accessible way.
Privacy Policy: Respect guests' personal data and use it only for authorized purposes.
Accessibility: Adopt practices that make Gandum inclusive for people with reduced mobility or special needs.
Transparency Practices
Annual Sustainability Reports
Publication of detailed reports:
Environmental impact (carbon footprint, waste management, renewable energy).
Social impact (working conditions, local partnerships, guest feedback).
Challenges faced and plans for improvement.
Regular communication with stakeholders
Sharing relevant information with guests, employees and partners through: Newsletters, social networks and website updates. Community events that promote dialog and transparency.
Feedback and Continuous Improvement
Implement feedback collection systems for guests and employees.
Use feedback to adjust operations and improve the overall experience.
Monitoring and targets
Employee satisfaction
Target: To achieve a satisfaction rate of over 90% by 2025.
Monitoring: Regular surveys and feedback meetings.
Percentage of ethical suppliers
Target: Ensure that 90% of suppliers follow ethical practices by 2026.
Monitoring: Annual supply chain audits.
Transparency with Guests
Target: Ensure that 100% of Gandum's policies are clear and accessible by 2024.
Monitoring: Annual evaluations of communication with guests.
Public Reports
Target: Publish annual sustainability and impact reports, starting in 2024.
Connection with the SDGs
SDG 8 (Decent Work and Economic Growth): Ensure fair working conditions and promote ethical practices in the supply chain.
SDG 12 (Sustainable Consumption and Production): Promote transparency and traceability throughout the value chain.
SDG 16 (Peace, Justice and Effective Institutions): Create a transparent and accountable operating model.
Expected Impact
Ethical and transparent practices consolidate Gandum Village's reputation as an example of regenerative hospitality, ensuring trust and alignment between all stakeholders. This pillar not only reinforces economic viability, but also strengthens the relationship with the community and inspires guests to value responsible practices.
2.4 Promoting Direct Bookings
The promotion of direct bookings is a strategic pillar of Gandum Village, aimed at reducing dependence on OTAs (Online Travel Agencies) and increasing the profitability of operations. This model not only guarantees greater control over the relationship with guests, but also creates opportunities to personalize the experience and promote Gandum's unique offer.
Objective
Reduce dependence on intermediaries such as Booking.com and Expedia, increasing the percentage of direct bookings to 50% by 2025.
Encourage guests to book directly by offering exclusive advantages and a more personalized experience.
Strategies to Promote Direct Bookings
Website optimization
Intuitive Design: Creating a visually appealing and functional website, with a focus on user experience (UX).
Efficient Booking Engine: Implement a straightforward, easy-to-use booking engine integrated with secure payment methods.
Persuasive Content: Highlight Gandum's distinctive offer, such as regenerative experiences, sustainability and unique design.
Multilingualism: Make the site available in several languages to attract an international audience.
Exclusive Benefits for Direct Bookings
Customer benefits: Discounts on experiences or meals. Free early check-in and late check-out (subject to availability). Personalized offers, such as surprise packages or room upgrades.
Regular Promotions: Seasonal campaigns with exclusive discounts for direct bookings.
E-mail Marketing and Remarketing
Email automation: Send newsletters with exclusive offers to previous guests and potential customers.
Remarketing campaigns: Targeting ads at users who have visited the site but have not completed their booking.
Social media presence
Direct Call-to-Actions: Insert direct links to the booking engine on social networks.
Stories and Interactive Posts: Present exclusive packages and promotions to followers.
SEO and Google Ads
SEO (Search Engine Optimization): Optimize the site for relevant keywords, such as "sustainable hotel in Portugal" or "regenerative accommodation in the Alentejo".
Google Ads: Targeted campaigns to attract qualified traffic to the site, especially in target markets.
Feedback and Online Reputation
Encourage Reviews: Asking guests to leave reviews on platforms such as TripAdvisor, but promoting future booking directly through the site.
Monitoring Reviews: Actively respond to reviews to demonstrate customer care and build trust.
Partnerships and Special Packages
Collaboration with local blogs and websites: Highlight Gandum as a reference in regenerative hospitality and include direct links to the site.
Packages with Local Partnerships: Offer exclusive experiences that can only be booked directly at Gandum.
Monitoring and targets
Percentage of Direct Bookings
Target: Reach 50% direct bookings by 2025.
Monitoring: Monthly reports on bookings by channel.
Average Revenue per Direct Booking
Target: To increase the average spend per guest in direct bookings by 20%, through upselling and cross-selling.
Monitoring: Quarterly analysis of financial data.
Website Conversion Rate
Target: To increase the site's conversion rate by 10% by 2024.
Monitoring: Analysis tools such as Google Analytics and Hotjar.
Connection with the SDGs
SDG 8 (Decent Work and Economic Growth): Increase the profitability of operations and invest in regenerative practices.
SDG 12 (Sustainable Consumption and Production): Promote a more direct and efficient business model, reducing dependence on intermediaries.
Expected Impact
Promoting direct bookings ensures greater control over the customer experience and reduces costs associated with intermediaries. This strategy reinforces Gandum's positioning as a regenerative destination, while improving profitability and the connection with guests.
2.5 Certifications and differentiation
Sustainable certifications and differentiation strategies are crucial to strengthening credibility, increasing global visibility and positioning Gandum Village as a leader in regenerative hospitality. By obtaining internationally recognized certifications and standing out with a unique offer, Gandum is able to attract conscious guests, strategic partners and investors.
Objective
Achieve sustainable certifications that reinforce the authenticity of Gandum's commitment and create a unique positioning that differentiates it from direct competitors.
Priority certifications
Green Key
What it is: International certification for sustainable practices in hospitality.
Relevance for Gandum: Recognition of commitment to environmental management (energy, water, waste). Increased trust from conscious guests.
Implementation Plan: Review existing operations to meet Green Key criteria. Submit application by 2025.
B Corp
What it is: Certification for companies that meet high standards of social and environmental impact.
Relevance for Gandum: Global credibility as an example of regenerative tourism. Alignment with other B Corp companies for networking and partnerships.
Implementation Plan: Complete the B Corp impact assessment by 2024 and implement improvements for certification by 2025.
Biosphere Tourism
What it is: Certification in line with the SDGs, aimed at businesses in the sustainable tourism sector.
Relevance for Gandum: To position itself as an example of integrated sustainability in hospitality.
Implementation Plan: Strengthen regenerative practices in Provenance and agroforestry before the application in 2025.
TÜV Rheinland (Carbon Footprint)
What it is: Certification that validates emission reductions and carbon offsetting actions.
Relevance for Gandum: Quantifying and communicating precisely the reduced emissions and the impact of regenerative practices.
Implementation Plan: Implement emissions audits from 2024.
Differentiation Strategies
Positioning as a Model of Regeneration
What sets Gandum apart: It's not just sustainable, but regenerative: it restores the environment, educates guests and has a positive impact on the community.
How to communicate: Show tangible results, such as hectares reforested, tons of carbon sequestered and jobs created locally.
Exclusive Experiences
Example: Agroforestry workshops led by Martina, where guests learn and apply regenerative practices. Farm-to-table dinners at Provenance curated by the Chef, focusing on local ingredients.
Conscious and Inspiring Design
What sets it apart: A design that combines vibrant urban elements with the tranquillity of the Alentejo, communicating comfort and authenticity.
How to communicate: Photographic sessions highlighting Gandum's contemporary interior and the surrounding natural landscapes.
Strategic Partnerships
What sets it apart: Working with global networks and organizations, such as Impact Hub and Imagine5, to position Gandum as an innovative destination.
Clear and Authentic Communication
How to communicate: Avoid common jargon (such as "eco-friendly") and adopt technical but accessible language that educates and inspires confidence.
Benefits of certifications and differentiation
Credibility: Certifications such as Green Key and B Corp increase the confidence of guests and partners.
Global recognition: Differentiation and alignment with international standards attract more aware markets willing to pay for unique experiences.
Financial impact: 20% increase in the average price per night, justified by the differentiated offer and authenticity.
Education and Inspiration: Positioning Gandum as a model of regenerative practices inspires other businesses and educates guests.
Monitoring and targets
Certifications obtained:
Target: Obtain at least three certifications by 2025.
Monitoring: Progress reports and external audits.
Occupancy Rate Associated with Differentiation:
Target: Achieve 65% average occupancy by 2025, promoting Gandum as a unique destination.
Monitoring: Quarterly analysis of bookings and guest feedback.
International recognition:
Target: To be featured in at least five global tourism and sustainability publications by 2026.
Monitoring: Monitoring the press and communication campaigns.
Connection with the SDGs
SDG 12 (Sustainable Consumption and Production): Certifications and regenerative practices promote a responsible model.
SDG 13 (Climate Action): Carbon reduction and offsetting as a central part of certifications.
SDG 17 (Partnerships for the Implementation of the Goals): Collaboration with global networks to amplify impact.
Examples of concrete actions
Educational Sessions for Guests: Presentation of Gandum's certifications and the real impact of the practices implemented.
Communication campaigns: Promote the certifications obtained and what they represent in terms of environmental and social impact.
Dissemination Partnerships: Collaborate with networks such as B Corp to highlight Gandum in case studies and global events.
Expected Impact
Certifications and differentiation position Gandum Village as a unique destination where regenerative hospitality is a real and tangible experience. This pillar strengthens the relationship with conscious guests and extends Gandum's influence in global sustainability networks.
2.2.6 Internal Circular Economy
The internal circular economy at Gandum Village seeks to maximize the efficiency of available resources, minimizing waste and extending the life cycle of the materials used. This model is integrated into all of Gandum's operations, from accommodation to Provenance, creating a system that reduces operating costs and generates sustainable value.
Objective
Implement circular economy practices that transform waste into resources and increase efficiency in all operations.
Circular Economy Practices
Internal Waste Management
Local composting: Turning organic waste into fertilizer for agroforestry and gardens.
Reuse Materials: Create new decorative or functional objects with wood, glass and other discarded materials.
Upcycling and Recycling
Provenance: Using food scraps to create broths, sauces and snacks.
Rooms and common spaces: Decorate with pieces made from recycled materials, such as reused wood furniture.
Zero Waste Approach
Eliminate the use of single-use plastics.
Introduce refillable amenities in the rooms and restaurant, reducing packaging consumption.
Circular Economy at Loja do Gandum
Sale of products made from internal waste, such as soaps made from oils used at Provenance.
Expected Impact
50% reduction in waste sent to landfills by 2026.
Increased revenue through the sale of recycled or reused products.
Contribution to raising guests' awareness of circular economy practices.
2.2.7 Innovation and Sustainable Technologies
Gandum Village is committed to technological innovation in order to improve operational efficiency, reduce environmental impacts and offer high quality experiences to guests. The incorporation of technology makes it possible to create more economical and sustainable solutions, in line with the regenerative values of the project.
Objective
Use technology to improve resource management, reduce operating costs and personalize the guest experience.
Sustainable Technologies in Use
Intelligent Energy Management
Solar panels with monitoring systems that adjust energy consumption in real time.
Automated lighting and air conditioning based on space occupancy.
Water Efficiency
Soil moisture sensors to optimize irrigation.
Grey water reuse systems, reducing dependence on drinking water.
Technology for Guests
Mobile app for reservations, check-in/out and activity planning.
AI-based personalization tools to suggest experiences and menus tailored to the guest's preferences.
Regenerative Agricultural Solutions
Using drones to monitor agroforestry growth and soil health.
IoT sensors to measure key indicators such as temperature, humidity and soil quality.
Expected Impact
30% reduction in energy and water consumption by 2025.
More interactive and personalized experiences, increasing guest satisfaction.
Strengthening Gandum's position as an innovative and technological destination.
2.2.8 Economic impact on the community
Gandum Village's contribution to local economic development is a strategic priority. The project is designed to benefit the Montemor-o-Novo community through job creation, partnerships with local businesses and the promotion of regenerative practices that generate long-term value.
Objective
Expanding the positive economic impact in the region, actively involving the community and promoting local sustainability.
Main initiatives
Local Jobs
Hire employees from the region, offering training in hospitality and sustainability.
Create internship programs and partnerships with local schools.
Promoting local suppliers
Work with small farmers, artisans and local businesses to supply Provenance and the Gandum store.
Partnerships with guides and tour companies to offer exclusive activities.
Boosting Regional Tourism
Create packages that promote other points of interest in the region, such as Espaço do Tempo, Herdade Freixo do Meio and other local initiatives.
Organize events open to the community, such as gastronomic and cultural fairs.
Community Education and Empowerment
Workshops and educational events on sustainability, agroforestry and the regenerative economy, open to the local population.
Expected Impact
Strengthening the regional economy with a significant increase in the number of jobs and local partnerships.
Greater integration of the community into the project, creating a sense of belonging and collaboration.
Transform Montemor-o-Novo into a benchmark for regenerative tourism.
